MinVerse 3D Touch Mouse: Product Launch

MinVerse Campaign Hero Image with Kickstarter Project We Love badge
MinVerse Campaign Hero Image with Kickstarter Project We Love badge

I led an award-winning go-to-market campaign for the MinVerse, a 3D touch mouse for creators. Aligning product, design, and leadership, I managed a four-person team, and drove the marketing mandate to prove demand, build a community, and fund production.

MinVerse Campaign Hero Image with Kickstarter Project We Love badge
MinVerse Campaign Hero Image with Kickstarter Project We Love badge
YEAR

2024-25

PROJECT ROLE

Go-To-Market Lead

COMPANY

Haply Robotics

TL;DR

We set out to prove that there was a consumer market for a 3D touch mouse, in order to earn the right to build it.

We set out to prove that there was a consumer market for a 3D touch mouse, in order to earn the right to build it.

We set out to prove that there was a consumer market for a 3D touch mouse, in order to earn the right to build it.

Several interesting challenges had to be tackled to achieve this, including:

  • that we had no existing audience to target, and

  • that consumers had no existing mental model for a device quite like the MinVerse.

Several interesting challenges had to be tackled to achieve this, including:

  • that we had no existing audience to target, and

  • that consumers had no existing mental model for a device quite like the MinVerse.

Several interesting challenges had to be tackled to achieve this, including:

  • that we had no existing audience to target, and

  • that consumers had no existing mental model for a device quite like the MinVerse.

With that in mind, I developed and led a three-phase Go-To-Market plan with explicit go/no-go gates (i.e. targets that must be hit before moving forward), aligning product, design, and leadership's priorities.

With that in mind, I developed and led a three-phase Go-To-Market plan with explicit go/no-go gates (i.e. targets that must be hit before moving forward), aligning product, design, and leadership's priorities.

With that in mind, I developed and led a three-phase Go-To-Market plan with explicit go/no-go gates (i.e. targets that must be hit before moving forward), aligning product, design, and leadership's priorities.

I leveraged a testing-heavy strategy, biased towards action, to maximize speed and results.

I leveraged a testing-heavy strategy, biased towards action, to maximize speed and results.

I leveraged a testing-heavy strategy, biased towards action, to maximize speed and results.

The results included:

The results included:

The results included:

  • market validation for a novel product,

  • market validation for a novel product,

  • market validation for a novel product,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

The results included:

The results included:

The results included:

  • market validation for a novel product,

  • market validation for a novel product,

  • market validation for a novel product,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

The results included:

The results included:

The results included:

  • market validation for a novel product,

  • market validation for a novel product,

  • market validation for a novel product,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

The results included:

The results included:

The results included:

  • market validation for a novel product,

  • market validation for a novel product,

  • market validation for a novel product,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

The results included:

The results included:

The results included:

  • market validation for a novel product,

  • market validation for a novel product,

  • market validation for a novel product,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

The results included:

The results included:

The results included:

  • market validation for a novel product,

  • market validation for a novel product,

  • market validation for a novel product,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • $27K+ in pre-launch deposits,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • 100% funded Kickstarter campaign in < 48 hours,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • $200K+ raised to date,

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

  • and multiple awards, including CES® 2025 Best of Innovation.

The Big Picture

Prove market demand and fund production of the MinVerse by converting

Project Overview

Prove market demand and fund production of the MinVerse by converting

strangers

strangers

strangers

The Big Picture

Prove market demand and fund production of the MinVerse by converting

Prove market demand and fund production of the MinVerse by converting

Project Overview

Prove market demand and fund production of the MinVerse by converting

Project Overview

Prove market demand and fund production of the MinVerse by converting

strangers

into

community

members

into

pre-launch

investors

into

crowdfunding
campaign
backers

strangers

into

community

members

into

pre-launch

investors

into

crowdfunding
campaign
backers

The Vision

This product campaign needed to prove that enough people would understand, want, and pay for a desktop 3D input device with haptic feedback, before the company committed significant development and production spend.

This product campaign needed to prove that enough people would understand, want, and pay for a desktop 3D input device with haptic feedback, before the company committed significant development and production spend.

To do this, the GTM for the MinVerse had to simultaneously develop and communicate: what the product is, why it matters now, and for whom, then convert interest into measurable intent.

To do this, the GTM for the MinVerse had to simultaneously develop and communicate: what the product is, why it matters now, and for whom, then convert interest into measurable intent.

Problem Statement

This product campaign needed to prove that enough people would understand, want, and pay for a desktop 3D input device with haptic feedback, before the company committed significant development and production spend.

This product campaign needed to prove that enough people would understand, want, and pay for a desktop 3D input device with haptic feedback, before the company committed significant development and production spend.

To do this, the GTM for the MinVerse had to simultaneously develop and communicate: what the product is, why it matters now, and for whom, then convert interest into measurable intent.

To do this, the GTM for the MinVerse had to simultaneously develop and communicate: what the product is, why it matters now, and for whom, then convert interest into measurable intent.

Problem Statement

This product campaign needed to prove that enough people would understand, want, and pay for a desktop 3D input device with haptic feedback, before the company committed significant development and production spend.

This product campaign needed to prove that enough people would understand, want, and pay for a desktop 3D input device with haptic feedback, before the company committed significant development and production spend.

To do this, the GTM for the MinVerse had to simultaneously develop and communicate: what the product is, why it matters now, and for whom, then convert interest into measurable intent.

To do this, the GTM for the MinVerse had to simultaneously develop and communicate: what the product is, why it matters now, and for whom, then convert interest into measurable intent.

Launch Goals

At kickoff, we decided to anchor the plan on these targets:

  1. CES 2025: Win an Innovation Award and demo a working product prototype at the 2025 show.

  1. Invested leads: Secure ≥ 100 deposits to prove intent before getting serious about product launch.

  1. Campaign funding: Raise ≥ $65K on Kickstarter before getting serious about product development and production.

Challenges We Faced

1

Market Risk

Will customers 'get it'?

  • Low consumer comprehension (given product novelty) and no existing consumer audience (given company's B2B focus up to this point). We needed to establish audience, language, and expectations from scratch.

  • Low consumer comprehension (given product novelty) and no existing consumer audience (given company's B2B focus up to this point). We needed to establish audience, language, and expectations from scratch.

  • A tactile value proposition is inherently difficult to communicate via virtual channels. Since screens can’t convey touch and most people have never experienced force-feedback technology firsthand, we invested heavily in education (analogies, comparisons, user reactions, Q&A).

  • A tactile value proposition is inherently difficult to communicate via virtual channels. Since screens can’t convey touch and most people have never experienced force-feedback technology firsthand, we invested heavily in education (analogies, comparisons, user reactions, Q&A).

Main Challenges & Risks

2

Trust Risk

Will they believe in our vision enough to act?

  • Product resources were conditional on validation, which meant no substantial dev budget would be unlocked until pre-launch deposits reached target. This meant we had limited product footage until then, forcing us to get creative with similar products in our lineup, renders/mockups, and 'marketing magic', without losing trust.

  • Product resources were conditional on validation, which meant no substantial dev budget would be unlocked until pre-launch deposits reached target. This meant we had limited product footage until then, forcing us to get creative with similar products in our lineup, renders/mockups, and 'marketing magic', without losing trust.

  • As a high-ticket product, asking our audience to pledge a minimum of $750 to reserve a device on the Kickstarter campaign, sight-unseen, required significantly strong proof and trust signals.

  • As a high-ticket product, asking our audience to pledge a minimum of $750 to reserve a device on the Kickstarter campaign, sight-unseen, required significantly strong proof and trust signals.

Main Challenges & Risks

3

Operational Risk

Can we build/ship on time?

  • Project kickoff goals included: to win a CES 2025 Innovation Award, and to demo a working prototype at the CES 2025 show. With project conception only starting on April 1, 2024, hard dates for the award submission (late Aug 2024) and the event showcase (early Jan 2025) required rapid decision making and short feedback loops.

  • Project kickoff goals included: to win a CES 2025 Innovation Award, and to demo a working prototype at the CES 2025 show. With project conception only starting on April 1, 2024, hard dates for the award submission (late Aug 2024) and the event showcase (early Jan 2025) required rapid decision making and short feedback loops.

  • Lean team and budget meant we needed to work smart and hard to build an effective internal content/ads engine and route one-off work to contractors to keep the pace.

  • Lean team and budget meant we needed to work smart and hard to build an effective internal content/ads engine and route one-off work to contractors to keep the pace.

Challenges We Faced

Market Risk

Will customers 'get it'?

Market Risk

Will customers 'get it'?

Trust Risk

Will they believe in our vision enough to act?

Trust Risk

Will they believe in our vision enough to act?

Operational Risk

Can we build/ship on time?

Operational Risk

Can we build/ship on time?

Strategic Decisions

Hover over each card for the rationale behind these tactics.

Click on each card for the rationale behind these tactics.

Click on each card for the rationale behind these tactics.

Project Structure

Run a three-phase launch plan with explicit go/no-go thresholds for email sign-ups → pre-launch deposits → campaign backing before moving to next phase.

Why?

De-risk spend and align team on common target.

Project Structure

Run a three-phase launch plan with explicit go/no-go thresholds for email sign-ups → pre-launch deposits → campaign backing before moving to next phase.

Why?

De-risk spend and align team on common target.

Project Structure

Run a three-phase launch plan with explicit go/no-go thresholds for email sign-ups → pre-launch deposits → campaign backing before moving to next phase.

Why?

De-risk spend and align team on common target.

Community

Invite audience to exclusive community with early access to product updates and events to meet team, give feedback, and demo prototypes in person.

Why?

Attract & build loyalty with audience that has early-adopter mindset.

Community

Invite audience to exclusive community with early access to product updates and events to meet team, give feedback, and demo prototypes in person.

Why?

Attract & build loyalty with audience that has early-adopter mindset.

Community

Invite audience to exclusive community with early access to product updates and events to meet team, give feedback, and demo prototypes in person.

Why?

Attract & build loyalty with audience that has early-adopter mindset.

Story-telling

Publicly share behind the scenes of the product development process and ask for feedback along the way.

Why?

Find right product fit and convert curiosity into trust.

Story-telling

Publicly share behind the scenes of the product development process and ask for feedback along the way.

Why?

Find right product fit and convert curiosity into trust.

Project Structure

Run a three-phase launch plan with explicit go/no-go thresholds for email sign-ups → pre-launch deposits → campaign backing before moving to next phase.

Why?

De-risk spend and align team on common target.

Community

Invite audience to exclusive community with early access to product updates and events to meet team, give feedback, and demo prototypes in person.

Why?

Attract & build loyalty with audience that has early-adopter mindset.

Story-telling

Publicly share behind the scenes of the product development process and ask for feedback along the way.

Why?

Find right product fit and convert curiosity into trust.

Story-telling

Publicly share behind the scenes of the product development process and ask for feedback along the way.

Why?

Find right product fit and convert curiosity into trust.

Short-Form Content

Lean heavily on SFC as the test bed and promote virality using scroll-stopping hooks, vision-heavy statements, FAQ, and futuristic use cases.

Why?

Instant feedback and massively scalable distribution.

Short-Form Content

Lean heavily on SFC as the test bed and promote virality using scroll-stopping hooks, vision-heavy statements, FAQ, and futuristic use cases.

Why?

Instant feedback and massively scalable distribution.

Short-Form Content

Lean heavily on SFC as the test bed and promote virality using scroll-stopping hooks, vision-heavy statements, FAQ, and futuristic use cases.

Why?

Instant feedback and massively scalable distribution.

Short-Form Content

Lean heavily on SFC as the test bed and promote virality using scroll-stopping hooks, vision-heavy statements, FAQ, and futuristic use cases.

Why?

Instant feedback and massively scalable distribution.

Testing

Test and pivot rapidly across all campaign elements (audience, pricing, naming, messaging, journey, channels, creatives, etc).

Why?

Maximize speed and data-driven decisions.

Testing

Test and pivot rapidly across all campaign elements (audience, pricing, naming, messaging, journey, channels, creatives, etc).

Why?

Maximize speed and data-driven decisions.

Testing

Test and pivot rapidly across all campaign elements (audience, pricing, naming, messaging, journey, channels, creatives, etc).

Why?

Maximize speed and data-driven decisions.

Audience Focus

Shift focus shortly after campaign goes live beyond core community to external audiences.

Why?

Expand reach and sustain momentum.

Audience Focus

Shift focus shortly after campaign goes live beyond core community to external audiences.

Why?

Expand reach and sustain momentum.

Audience Focus

Shift focus shortly after campaign goes live beyond core community to external audiences.

Why?

Expand reach and sustain momentum.

The Plan

Scroll to view the complete table ->

Phase 1
Development & Testing

April - July 2024

Phase 2
Pre-Launch

July 2024 - January 2025

Phase 3
Launch

January - March 2025

GOALS

Collect: Engaged community, data on behaviour & interest

Test: Incentives, segments, and engagement with CTAs

Build: Concept landing page, consumer-facing presence online around 3D mouse

Collect: Invested leads

Test: Previous tests + product messaging & positioning (including product NAME)

Build: Pre-launch product landing page, campaign & reward structure, product assets

Collect: Campaign backers

Test: External audiences

Build: Campaign page

TARGETS
  • 5000+ new social followers

  • 200+ mailing list sign ups

  • 2-3x weekly social post cadence

  • 1+ weekly email cadence

  • 2+ events

  • 100+ invested leads

  • 10+ external mentions

  • 10000+ new social followers

  • 3-4x weekly social post cadence

  • 2+ weekly email cadence

  • 3+ events

  • $65K+ campaign funding

  • 20+ external mentions

  • 20000+ new social followers

  • 5+ weekly social post cadence

  • 2+ weekly email cadence

  • 3+ events

ACTIVITIES
  • Social media audience testing & ad campaigns & mailing list growth

  • Host internal events

  • Engage internal communities

  • Social media & ad campaigns

  • Host local events

  • Engage external communities (influencers, media & press)

  • Launch campaign!

  • Engage external communities (influencers, media & press)

  • Host major external events (CES)

Phase 1
Development & Testing

April - July 2024

Phase 2
Pre-Launch

July 2024 - January 2025

Phase 3
Launch

January - March 2025

GOALS

Collect: Engaged community, data on behaviour & interest

Test: Incentives, segments, and engagement with CTAs

Build: Concept landing page, consumer-facing presence online around 3D mouse

Collect: Invested leads

Test: Previous tests + product messaging & positioning (including product NAME)

Build: Pre-launch product landing page, campaign & reward structure, product assets

Collect: Campaign backers

Test: External audiences

Build: Campaign page

TARGETS
  • 5000+ new social followers

  • 200+ mailing list sign ups

  • 2-3x weekly social post cadence

  • 1+ weekly email cadence

  • 2+ events

  • 100+ invested leads

  • 10+ external mentions

  • 10000+ new social followers

  • 3-4x weekly social post cadence

  • 2+ weekly email cadence

  • 3+ events

  • $65K+ campaign funding

  • 20+ external mentions

  • 20000+ new social followers

  • 5+ weekly social post cadence

  • 2+ weekly email cadence

  • 3+ events

ACTIVITIES
  • Social media audience testing & ad campaigns & mailing list growth

  • Host internal events

  • Engage internal communities

  • Social media & ad campaigns

  • Host local events

  • Engage external communities (influencers, media & press)

  • Launch campaign!

  • Engage external communities (influencers, media & press)

  • Host major external events (CES)

Phase 1
Development & Testing

April - July 2024

Phase 2
Pre-Launch

July 2024 - January 2025

Phase 3
Launch

January - March 2025

GOALS

Collect: Engaged community, data on behaviour & interest

Test: Incentives, segments, and engagement with CTAs

Build: Concept landing page, consumer-facing presence online around 3D mouse

Collect: Invested leads

Test: Previous tests + product messaging & positioning (including product NAME)

Build: Pre-launch product landing page, campaign & reward structure, product assets

Collect: Campaign backers

Test: External audiences

Build: Campaign page

TARGETS
  • 5000+ new social followers

  • 200+ mailing list sign ups

  • 2-3x weekly social post cadence

  • 1+ weekly email cadence

  • 2+ events

  • 100+ invested leads

  • 10+ external mentions

  • 10000+ new social followers

  • 3-4x weekly social post cadence

  • 2+ weekly email cadence

  • 3+ events

  • $65K+ campaign funding

  • 20+ external mentions

  • 20000+ new social followers

  • 5+ weekly social post cadence

  • 2+ weekly email cadence

  • 3+ events

ACTIVITIES
  • Social media audience testing & ad campaigns & mailing list growth

  • Host internal events

  • Engage internal communities

  • Social media & ad campaigns

  • Host local events

  • Engage external communities (influencers, media & press)

  • Launch campaign!

  • Engage external communities (influencers, media & press)

  • Host major external events (CES)

What I Owned

Go-To-Market

Landing + campaign page structure & copy

Event & showcase planning

Lead generation & email funnels

Project management & cross-functional coordination

Audience building & lifecycle

Content direction & engine

Paid ads strategy

Analytics & tracking implementation

Team leadership & contractor management

Budget management

Go-To-Market

Analytics & tracking implementation

Audience building & lifecycle

Event & showcase planning

Lead generation & email funnels

Budget management

Project management & cross-functional coordination

Team leadership & contractor management

Landing + campaign page structure & copy

Content direction & engine

Paid ads strategy

Go-To-Market

Project management & cross-functional coordination

Analytics & tracking implementation

Landing + campaign page structure & copy

Lead generation & email funnels

Audience building & lifecycle

Team leadership & contractor management

Content direction & engine

Event & showcase planning

Budget management

Paid ads strategy

My Toolkit

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Lemon Squeezy Logo
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Figma Logo
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Facebook Logo
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Instagram Logo
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Metrics That Mattered

Phase 1

Phase 2

Phase 3

Awards

Built the Audience

1,000+

email sign-ups

vs. 200 target

26M+

content views

35K+

new followers

Phase 1

Phase 2

Phase 3

Awards

Built the Audience

1,000+

email sign-ups

vs. 200 target

26M+

content views

35K+

new followers

Phase 1

Phase 2

Phase 3

Awards

Built the Audience

1,000+

email sign-ups

vs. 200 target

26M+

content views

35K+

new followers

In Their Words

Michael Hemingway

Full Stack Developer & Software Engineer @ Haply Robotics

I had the distinct pleasure of working with Najwa during our joint involvement in the MinVerse project.

The genuine novelty of the product being developed demanded that Najwa, in spearheading its marketing initiative, understand both the nature of the device on technical and aesthetic levels and the constraints of product development as a discipline beyond her own. Najwa consistently sought to learn more at every opportunity and thus a delight to work with in a cross-functional team.

Beyond the technical, Najwa is very personable and brings a great energy to the team. The combination of technical skill, multidisciplinary approach and genuine curiosity towards product make her both a rare and easy hire.

Michael Hemingway

Full Stack Developer & Software Engineer @ Haply Robotics

I had the distinct pleasure of working with Najwa during our joint involvement in the MinVerse project.

The genuine novelty of the product being developed demanded that Najwa, in spearheading its marketing initiative, understand both the nature of the device on technical and aesthetic levels and the constraints of product development as a discipline beyond her own. Najwa consistently sought to learn more at every opportunity and thus a delight to work with in a cross-functional team.

Beyond the technical, Najwa is very personable and brings a great energy to the team. The combination of technical skill, multidisciplinary approach and genuine curiosity towards product make her both a rare and easy hire.

Michael Hemingway

Full Stack Developer & Software Engineer @ Haply Robotics

I had the distinct pleasure of working with Najwa during our joint involvement in the MinVerse project.

The genuine novelty of the product being developed demanded that Najwa, in spearheading its marketing initiative, understand both the nature of the device on technical and aesthetic levels and the constraints of product development as a discipline beyond her own. Najwa consistently sought to learn more at every opportunity and thus a delight to work with in a cross-functional team.

Beyond the technical, Najwa is very personable and brings a great energy to the team. The combination of technical skill, multidisciplinary approach and genuine curiosity towards product make her both a rare and easy hire.

Romain Bursi

3D & Industrial Designer (formerly) @ Haply Robotics

Really glad to have had the chance to work with Najwa. We had worked together for two years, and I’ve been consistently impressed by the way she manages everything.

She originally worked in marketing at Haply, but she’s been doing so much more. Whether it’s management, human relations, project coordination, or event planning, she approaches everything with incredible attention to detail. I’ve never seen her fail at anything—she always dives into projects and makes them better than anyone could expect. She was one of the strongest contributors to the development of the Minverse CES Award Kickstarter.

On top of that, Najwa is simply a genuinely good person—always present in the moment and sharing positive energy with those around her. I’m truly grateful to have had the chance to meet and work with her.

Romain Bursi

3D & Industrial Designer (formerly) @ Haply Robotics

Really glad to have had the chance to work with Najwa. We had worked together for two years, and I’ve been consistently impressed by the way she manages everything.

She originally worked in marketing at Haply, but she’s been doing so much more. Whether it’s management, human relations, project coordination, or event planning, she approaches everything with incredible attention to detail. I’ve never seen her fail at anything—she always dives into projects and makes them better than anyone could expect. She was one of the strongest contributors to the development of the Minverse CES Award Kickstarter.

On top of that, Najwa is simply a genuinely good person—always present in the moment and sharing positive energy with those around her. I’m truly grateful to have had the chance to meet and work with her.

Romain Bursi

3D & Industrial Designer (formerly) @ Haply Robotics

Really glad to have had the chance to work with Najwa. We had worked together for two years, and I’ve been consistently impressed by the way she manages everything.

She originally worked in marketing at Haply, but she’s been doing so much more. Whether it’s management, human relations, project coordination, or event planning, she approaches everything with incredible attention to detail. I’ve never seen her fail at anything—she always dives into projects and makes them better than anyone could expect. She was one of the strongest contributors to the development of the Minverse CES Award Kickstarter.

On top of that, Najwa is simply a genuinely good person—always present in the moment and sharing positive energy with those around her. I’m truly grateful to have had the chance to meet and work with her.

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Everything you need to support a safe, cozy, and effortless petship.

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Included Items

● The Petite Pup

● Tattoo our prototype

● Founder's Card

Estimated Shipping

Original: January 2021

Current: December 2020

255 out of 399 claimed

Ships to United States of America, Canada.

Mark Our Prototype

$5

USD

Thank you so much for your support! As a small way to celebrate your contribution, we'll tattoo your pup's name on our earliest prototype. We will send out a photo of the result in an e-mail soon after the campaign.

Included Items

● Tattoo our prototype

Estimated Shipping

Current: September 2020

98 out of 100 claimed

Founder's Card

$49

USD

Thank you for believing in us! We'll make sure you're always treated with special care and consideration. You will receive the card in the mail soon after the campaign. (Read more about the Founder's Card below)

Included Items

● Founder's Card

Estimated Shipping

Current: September 2020

23 out of 100 claimed

Ships worldwide.

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Funding

The Petite Pup: An Intelligent Dog Crate

Everything you need to support a safe, cozy, and effortless petship.

Mon Chien

1 Campaign | Los Angeles, United States

$8,256

USD by 25 backers

Story

FAQ

Updates

4

Comments

14

Looking for more information? Check the project FAQ

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Choose your Perk

The Petite Pup

$399

USD

$798 (50% off)

Get 50% off The Petite Pup and Free US Shipping! This offer is only open to the first 399 orders.

Included Items

● The Petite Pup

● Tattoo our prototype

● Founder's Card

Estimated Shipping

Original: January 2021

Current: December 2020

255 out of 399 claimed

Ships to United States of America, Canada.

Mark Our Prototype

$5

USD

Thank you so much for your support! As a small way to celebrate your contribution, we'll tattoo your pup's name on our earliest prototype. We will send out a photo of the result in an e-mail soon after the campaign.

Included Items

● Tattoo our prototype

Estimated Shipping

Current: September 2020

98 out of 100 claimed

Founder's Card

$49

USD

Thank you for believing in us! We'll make sure you're always treated with special care and consideration. You will receive the card in the mail soon after the campaign. (Read more about the Founder's Card below)

Included Items

● Founder's Card

Estimated Shipping

Current: September 2020

23 out of 100 claimed

Ships worldwide.

Explore

What We Do

Funding

GoFundMe

About

About Us

Blog

Trust & Safety

Help & Support

Press

Careers

Contact

Entrepreneurs

How It Works

Indiegogo vs. Kickstarter

Education Center

Experts Directory

Fees

Enterprise

China

Sign Me Up

Find it first on Indiegogo

Discover new and clever products in the Indiegogo newsletter

I agree to the Terms and have read and understand the Privacy Policy

Select Currency

Terms of Use

Privacy Policy

Cookie Policy

Do Not Sell My Personal Information

© 2020 Indiegogo, Inc. All Rights Reserved

Product Marketing & Management • Based in Calgary, Canada • Open to remote/hybrid

© 2025. All rights reserved. Najwa Boumelhem.

Product Marketing & Management • Based in Calgary, Canada • Open to remote/hybrid

© 2025. All rights reserved. Najwa Boumelhem.

Product Marketing & Management

Based in Calgary, Canada

Open to remote/hybrid

© 2025. All rights reserved. Najwa Boumelhem.